A different architectural vision against the crisis


Along with sectors such as tourism, hospitality and motor, real estate was one of the markets most affected by the crisis. The sale of homes in Spain, which suffered a drop of 71.3% last April, according to the Statistical Information Center of the General Council of Notaries, is currently experiencing a slight recovery and is working to return, little by little, to activity levels prior to the alarm state.

With that reactivation in mind, companies are looking for solutions that ensure that real estate returns strongly in the post-covid future. Kronos Homes, a company present in Spain and Portugal, has not let its projects stop. In 2020, the company will deliver four residential units in Estepona, Fuengirola, Badalona and Sotogrande, the equivalent of 440 homes, some works that are generating 2,250 direct and 600 indirect jobs. What is your recipe for being active?

A crisis-resistant model

In practice, the maintenance of promotions has been possible, explains the company, thanks to the establishment of a web channel to communicate by video with its clients and exchange and study all documents related to the projects. But above that, continuity has rested on the Kronos Homes philosophy, a sustainable, architecturally different and responsible vision that makes it possible for its projects to be less vulnerable to the impact of the crisis.

Participants in this vision are architects such as RCR Arquitectes, Ricardo Bofill or Rafael de La-Hoz, some of the architects of the Kronos Homes constructions. His creations stand out for a design far removed from real estate standards, the flexibility of the interior spaces, adaptable to different models of life and family, integration into the environment and energy efficiency.





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The Collection, located in Madrid, is another of Kronos Homes’ projects.

In this search for alignment with the environment, the developer adapts its projects to the urban and natural landscape, taking vegetation and orography as factors to respect and integrate. As a general rule, its promotions, spread throughout territories such as Madrid, Andalusia or Valencia, include outlets for electric vehicles, a transport alternative that takes on special prominence after the reduction in urban gray berets, a consequence of the fall in fuel car traffic fossils.

The Kronos Homes works also have the BREEAM certification, a mark that certifies the sustainability of the project. It also guarantees your green profitability: according to the company, these homes can generate energy savings of between 50% and 70%, and up to 40% lower water consumption.

Support for health workers and social aid plan

A social derivative is added to the urban effort to be different. The company has made a gesture with the most important group in this crisis: the health workers, to whom a gratitude campaign has been dedicated on billboards in various parts of Spain.

“Putting people first in a crisis like this is to guarantee the continuity of society”, understands CEO Saïd Hejal. “The real estate sector cannot be left behind and one of the keys to getting out of this crisis will be to protect people in the short term so that everything can return to normal in the long term.”

Kronos Homes is executing a plan of donations of 100,000 euros to the actors of the sector to combat the economic and social emergency. The company collaborates with various city councils in the Community of Madrid, Catalonia and Andalusia in the distribution of food and the provision of sanitary material.

The Edge, a ‘ship’ on the Mediterranean coast

A different architectural vision against the crisis



An example of architectural integration in the environment is The Edge, a residential complex located in Estepona (Malaga) designed by the architect Rafael de La-Hoz, whose idea was to represent a wrecked ship on the beach. The materials used follow this artistic conception: the blinds are made of wood, the terraces are made of glass, the awnings resemble the sails of a ship, sheets of water emerge within a curvilinear enclosure like the frame of a ship … the vegetation typical of the Costa del Sol, palm groves and other species that, as if it were a Muslim garden, act as a prelude to the residential itself.

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