MLM 4.0 – How To Grow Your Network Marketing Business Online
Direct Selling, Multi-Level Marketing, and Network Marketing are terms used to describe a dynamic industry in which many business-minded individuals risk themselves to earn additional income by promoting the products and services of third-party companies. . A person often embarks on this venture because of the promise of increasing financial returns as they continue to work in the business for several years.
They often get involved in the company through a friend who has signed them up, through a person they spoke to at a trade show booth, or through the very product they’ve heard about and want to try; starting first as a customer and then as a sales affiliate.
Undoubtedly, starting such a business is hard work, especially in the beginning, when you have to learn the art of selling to others one on one, face to face. Doing this is a scary thing for many, and often after buying something and prepaying for their “Starter Kit” of some kind and after trying to meet their monthly referral fee to qualify for payment. each month (which often means that, when starting out, you’re buying significant amounts of the product yourself to meet your required monthly referral quotas, sound familiar?), many of you will give up after several months of effort and spending a lot of your personal cash.
But some of you persevere. You persevere because you are stubborn and refuse to give up or because the goal is too important to you for your future. MLMs push you to do face-to-face sales more than online sales because it’s face-to-face where potential buyers can see your passion for the product, which improves your odds of making the sale. Also, the company doesn’t want to create a bad name for themselves by having thousands of would-be product marketers on the Internet spamming tens of thousands of people to try to make a sale because it’s easier to communicate this way. , impersonally, than standing in front of someone and selling to them, one by one, face to face. Therefore, they will regularly set some very strict rules about what you can and cannot do online when you represent their company, and who can blame them: it is your brand that you are representing.
By selling online you can steer clear of some of the fears associated with “face-to-face selling”, cold calling new prospects becomes much less stressful, you can automate a lot of what you do so it’s not as labor intensive . and time consuming, and you can simultaneously expand your business in many countries without leaving your chair at home.
The trick to doing this? You need to become bigger than the MLM/Network Marketing company you are affiliated with. People should seek you out because you are a knowledgeable authority in your business niche, not because they know you are promoting product XYZ.
Once you can establish yourself as an authority online, you will gain followers and evangelists to your cause. It is these followers that you can sell your affiliate products to, because you have already established a relationship with them through other means. You’re not spamming them, you’re educating them, and then you’re offering your products to your existing followers to help solve the problems you’ve previously discovered with them.
There are many things you can do to become an authority figure online:
Offer advice through blogs, YouTube videos, podcasts, etc.
Post comments on social networking sites like Facebook, Twitter, Pinterest, Reddit, Google+, etc.
Guest post where you can
Start sending newsletters and emails and build your list of email subscribers.
Start a podcast series, run webinars, etc.
So make yourself bigger than the products you promote. Build a fan base online by being an authority figure in your business niche and then help them out with your products. As a result, you will see your affiliate business grow rapidly and exponentially.