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Online Marketing Strategies 101

There are two main ways to advertise online, one is to use paid advertising programs and the other is to use free advertising platforms. The idea is to send targeted internet traffic to get responses and feedback from interested potential customers.

Paid advertising

Paid advertising can come in different forms, but the most popular are called: SEM (search engine marketing) using PPC (pay per click), display advertising, shopping networks, video advertising using Google AdWords, Bing Ads, Yahoo Ads, just to name a few. The idea behind PPC is simple, networks only charge advertisers when their paid ads are clicked and potential customers are directed to web pages or landing page offers. Depending on the type of industry or niche and ad networks, PPC prices can vary widely from 50 cents to $ 60.00 or more each time a potential customer clicks on a running ad.

In general insurance, loans, mortgages and attorney services are among the highest costs per click. Obviously the most expensive ad network is Google.com with its AdWords program. It is a powerful money-making machine if used correctly. It could also bankrupt you if you don’t understand the platform correctly. As long as you have the budget and the technical know-how, you can really do something different in your overall conversion and ROI (return on investment).

There are other popular paid advertising methods that are used by social media and their paid advertising programs again using PPC (pay per click) technologies. Networks like: Facebook have a huge and powerful paid advertising program called Facebook Ads with the option to also use Instagram Ads, since they also own that social network. You can also buy paid traffic with Twitter Ads, LinkedIn Ads, YouTube Ads (AdWords program). On top of that, there are other paid social media advertising platforms like Snap Chat and Pinterest that are also gaining traction.

The advantage of using paid advertising is fast entry. Paid traffic is offered almost immediately once your ad campaigns are finished and officially approved by the network. The downside is that you need a good marketing budget to gather important data insights, test, and adjust for satisfactory results.

Free advertising

First, let’s clarify something about free traffic and website positioning on the search engine results page, also known as the acronym (SERP). Google and other search engines rank web pages and not web sites. You can have a web page on your website that appears on the first page of Google for a particular keyword query, while other pages on the same website are nowhere to be found on the search results pages for the same. keyword query.

Google and other search engines will prioritize their respective first page results based on their algorithm (mathematical equation) which contains many ranking factors. The six most important ranking factors are as follows:

1- Page optimization, the action of making a web page compatible with search engines and also friendly to humans (meta tags, selection of keywords, interconnection, etc.)

2- Great relevant content

3- Back links (relevant links from other high authority sites pointing to your web pages)

4- UX website design (easy to navigate for a good user experience)

5- Page loading speed (the time it takes to load a web page)

6- Responsive design (each page must be compatible with mobile devices)

Therefore, the job of a webmaster is to prepare each page of the website using the best practices of the search engine industry standards. In return, search engines will provide the best possible match for users searching for a particular topic. Google strives to always offer the best user experience and sets the bar very high for webmasters to provide the “Wow” factor every time a user lands on a web page after a search engine query.

How to rebuild links?

As mentioned above, a backlink is created when an external website links to your own website. There are many ways to re-link and get free internet traffic. The most common way is to post articles on social media sites with a link to your website to get some publishing commitments. Also, submitting content articles to well-known article directories will also give you good visitors to your money pages. Among many good article directories, at the top of the list is EzineArticles.com, which really helps SEO organic search results ranking with strong backlinks due to its long-time online presence. The directory is also considered an authority site in the eyes of Google and other search engines.

Another popular way is to create and submit interesting videos to YouTube and other popular video sites. Another method of getting good quality free traffic to a website is by directory submission. Guest blogging is also very popular when an author has permission to post an article on a popular blog site and thus gets a strong backlink. Forum posting is also a familiar way to build strong backlinks, as long as the topic is relevant to the web page you are linking to.

The backlink process for organic search results needs to be built slowly but steadily. Search engines are very smart nowadays and can detect spam links from a mile away. It is always advisable to use white hat (ethical) methods when building links to avoid being penalized by search engines.

In conclusion, it is always advisable to use many marketing channels to get your marketing message across. Use both online traffic generation methods and organic paid and free traffic generation if your budget allows.

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