Top Ad Blocking Solutions Publishers Can Use To Bypass Adblock
615 million devices.
Yes, you heard right! 615 million global devices now use adblock and that represents a 30% year-over-year increase According to Pagefair’s 2017 Adblock report, mobile adblock usage grew by 108 million to reach 380 million active devices, while the desktop adblock usage grew by 34 million to 236 million active. devices. Adblock adoption on desktops and laptops continues to grow despite the migration of users to the mobile web. Mobile adblock usage increased in Asia-Pacific by 40% in 2016.
Ad blocking has gone from a mild irritation to a full-blown crisis that shows no signs of letting up. The dramatic rise in ad blockers continues to rise with no end in sight. The trend is getting scary, creating a huge need for ad blocking solutions.
3 out of 10 Internet users in the United States are expected to use anti-adblock solutions by 2018, says eMarketer. Publishers need to address the issue and take back control of their online ads over which ads are delivered and at what price to make up for their lost revenue.
Publishers need to fight ad blockers: $21.8 billion in ad revenue has been lost
Ad blockers could cost an estimated $21.8 billion in lost revenue a year for the online advertising business, according to Pagefair’s ad blocking report. “It’s as big a disrupter for us as the internet was when it came out,” said Darren Goldsby, chief technology officer of Hearst Magazines UK.
Ad blocking is estimated to cost publishers more than $75 billion by 2020 and even if all goes well for publishers, it’s still expected to cost more than $16 billion, says digiday. Publishers need to figure out what can be done to defeat these harmful ad blockers and regain control over their revenue and audience attention at the same time. Publishers have to balance the often competing requirements of what agencies and brands value.
According to digiday, across the entire Dennis Publishing portfolio, the ad block rate has remained consistent at around 23%. However, on mobile, ad block rates have increased from 2% to 4% in the last 12 months, which is concerning as the majority of traffic comes from mobile devices, so it is feared that this rate can increase. Dennis has reduced ad block rates from 30% to 19% by blocking content for users who block ads and then asking them to whitelist the site.
Forbes promises ad-blockers that they’ll get a light ad experience if they turn off ad blockers, the BBC reports. Forbes has said that if readers comply, they will not be shown welcome ads, video ads inserted between paragraphs, and ads between posts. If they do not comply, they will be denied access to content on the site.
Mobile ad blocking will expand in 2018
According to Pagefair’s 2017 Adblock report, the largest geographic driver of mobile ad blocker usage has been in Asia-Pacific, where 94% of mobile ad blocking takes place. Mobile adblock usage has rapidly expanded to 59% of smartphones in India. Mobile ad blocking is now ready to expand to North America and Europe. More than 600 million devices were found to be running adblock software worldwide, 62% of which were on mobile as of December 2016.
This year, 13.8% of smartphone users and 31% of desktop/laptop users are expected to use ad blocking solutions, reports eMarketer.
2018 predictions to block ads
24.4% of US internet users were found to have blocked ads on their devices in 2016. This figure is projected to grow to 30.1% in 2018, says the report ‘User Penetration Rate of ad blocking in the United States from 2014 to 2018’ from stastita .
Nearly 1 in 10 US smartphone users, about 9.6%, will use ad blockers in the next year, up from 7.9% this year. In total, more than a quarter of US internet users, about 27.5% or 75.1 million people, will use ad blockers in 2018, reports eMarketer.
According to eMarketer, 89% of 11.4 million people will block ads on desktop/laptops, while 33.8% will block ads on smartphones. Looking ahead to 2018, overall growth will slow to 8.1%, reaching 22.2% of the UK’s 12.3 million internet users. The gap between desktop/laptop and smartphone ad blocking will begin to close in 2018, but software adoption will continue to lag far behind on mobile.
As the pressure on publishers increases, the demand for anti-adblock solutions could increase exponentially. Many ad blocking solutions to prevent adblock from hurting publishers’ online advertising business have been around for several years. Publishers now need to get the control over their ads and the compensation they deserve.
Smart publishers will choose solutions carefully so they can deal with ad blocking in a way that ensures the solution works in the best interest of advertisers and the ultimate target audience.
5 ad blockers you should pay attention to in 2018
For your convenience, we have compiled a list of ad blocking counter companies that offer the best ad blocking solutions that will make a difference in 2018.
How it works: Surprisingly, Google may be one of the ad blocking solutions, but as a large and influential ad network, Google has a huge market share. Google allows users to choose which ads they want to see while using Google tools. Google will allow publishers to participate in the ‘Funding Choices’ program. When a user using a third-party ad blocker visits a participating site using Chrome, they will be prompted to disable the ad blocker or pay for the content. If they choose to pay the fee, Google will take 10%, and if they don’t select either option, they won’t be able to view the site. Publishers will not have to manage these types of ads themselves. They can outsource this task to Google.
2) fair page:
How it bypasses adblock: It is an authoritative analytics tool that helps publishers measure adblock. He understands how to make a difference by listening to everyone’s needs and finding win-win solutions, thereby helping publishers improve ad blocking issues. As a result, advertisers don’t have as much competition on each page and users have less clutter. In addition to this, PageFair allows them to use their own data and create a premium sector for readers who are willing to pay for content.
3) Origin point:
How it works: This anti-adblock solution helps publishers offset their lost ad revenue. It creates compensation options for publishers and consumers and provides a comprehensive set of tools that allow publishers to tailor their content compensation solution to their specific needs. It appreciates publishers for making it clear that there will be a value exchange when people consume content, and allows each user to choose whether they prefer a free ad-based experience or another way to compensate the publisher. Help publishers address the source of the problem. It allows publishers to communicate with their users about choosing compensation. It establishes a clear and transparent exchange of values.
4) Adz insurance:
How ad blocking blocks: Adzsafe is the latest attempt to counter the impacts of ad blocking. It prevents ad blockers from interfering with online ads and allows ads to load and display safely without any interference from ad blockers. It does this without asking publishers to replace their online ad providers and doesn’t need any minimum traffic requirements like other ad blocking solutions require. Prevents adblock from making users unable to access content online and prevents loss of ad revenue. It has ‘Free Internet Protection’ tools that help free internet sites to protect their content in the browser of the user who has the ad blocker installed. It helps publishers get the compensation they deserve and control which ads are delivered and at what price. On top of this, you don’t need publishers to share your ad revenue with them.
It provides visible ads, improves user experience and provides an effective monetization platform. It uses behavioral and contextual analytics to ensure that all the ads we serve are relevant to the ads they show to users and are therefore helpful rather than a nuisance. It offers a great opportunity to counter ad blocking. Offer mobile-friendly image-embedded ads to ensure a great user experience for readers. The main goal of this ad blocking solution was to improve the user experience by providing quality visual ads because pages with images convert better on websites. This sophisticated programmatic platform leverages visual assets to captivate users and generate high RPMs. Optimize the value of every impression using RTB and real-time big data analytics to maximize CPM. Their visual content ad formats deliver high CTRs through the use of dynamic optimization measures. Continuously optimize inventory viewability and ad placements to maximize touchpoints with publishers’ target audiences.
Make 2018 the year you beat the ad blocking trend
Now is the time to wisely choose a strategy and get the compensation you deserve from your ads. If you start now, you will be much better off when 2019 rolls around.