Why Instagram is so powerful for your business and personal brand
Do you know how powerful Instagram is?
Most of the people have already heard of the little app called Instagram; that has taken the world by storm. It doesn’t matter if you are a tech savvy, know the latest and greatest apps, or can barely check your email. We can all agree that someone we know is always on Instagram. If you look around today, it’s rare to see if you don’t see someone glued to their phone, completely unaware of what is going on around them. It is really interesting how many people use their phone while they are in the middle of a conversation, sometimes more focused on the phone than on the conversation they have with the person in front of them. Has this ever happened to you, or maybe you even did it yourself?
It is a different world that we live in now; unlike 10-20 years ago. Back then, smartphones weren’t that smart, apps weren’t that prevalent, and people weren’t totally mesmerized by their phones and, more importantly, the apps they use on them. These days you can use apps like Instagram to chat with friends, whether it’s tagging them on something you saw, sending them a video message, replying to a story they posted, or even based on seeing something that reminds you of them. You can also get caught exploring different cities, watching your favorite actor in everyday life, or your favorite comedian doing a live steam or some featured sports from last night’s game. None of this existed 15 years ago, back then people maybe turned to television for entertainment, but now people spend more time on their phones than ever and Instagram is where they spend most of their time. Whether you run a business or want to build your personal brand … Instagram is definitely one of the platforms you need to use, here’s why.
Did you know that on Instagram you have access to more than 800 million users every month? Instagram is rapidly rising to the top of all social media platforms and with a whopping 800 million users, it has become one of the best platforms to reach your target audience. While Twitter has hovered at 350 million users for a few years, Instagram has surpassed that and will hit 1 billion users in the next two years. As the old saying goes, “Know your customers and people where they are.” And right now, they are on Instagram and Instagram is on your phone, which makes it even more powerful. Take a look around you, you can always find someone by looking at their phone and most importantly using Instagram.
Instagram makes networking easy for you. The networking capabilities and broad reach that Instagram has given us, on a global scale, are unmatched. Smart people like you know that they must take every opportunity to grow and expand their network. Instagram allows you to connect with people based on their interests, location, hash tags, and mutual friends and contacts. The best part is that you can build your network around the world from your smartphone. Now this actually gives you a good reason for all the time you spend on Instagram.
Instagram maximizes your reach and engagement. Instagram has 58 times more reach and follower engagement than Facebook, and a staggering 120 times greater reach than Twitter. Therefore, building your Instagram audience is vital to your success now and even more so in the future. If you’re not building your target audience (people who are interested in your business or personal brand), it’s almost like not having a cell phone or email for people to contact you. It is like a fisherman who does not have a fishing pole or a fishing net, a barber who does not have razors to cut his hair, we are sure you will understand by now. Start building your audience today so you can quickly start gaining momentum and exposure, setting you up for the future with a solid foundation to build on.
Instagram is fun and easy to use. For those of you who are familiar with Instagram, you already know how fun and easy it is to use. Whether you have a personal or business account, you probably already understand how powerful Instagram can be. People can explore different cities, countries and continents right from their phone and also watch and make live video for their audience. You can join someone in a live video, interview style. and the possibilities are endless with new features being added often. Instagram basically allows you to have your TV network without the cost of the TV network. Even better, you can get live feedback from your audience with comments and participation right as you talk to them – that’s more powerful than television.
People love images now and always have and always will. For those who have never used Instagram before, it can be an amazing way to connect with people and build a specific audience that is highly focused. You can create a local, national or international audience according to your preferences; brand, professions or passion. There is an old saying: “A picture is worth a thousand words.” Start using Instagram today and let your images speak thousands of words for you. People have always liked images for generations, so you know Instagram will be here for the long haul.
Using Instagram you can create meaningful connections. Most people already know that Instagram has grown by leaps and bounds. Especially in recent years, now the moment is perfect for you. Everyone knows someone who is always on their phone checking their Instagram and more importantly, Instagram captures people’s attention. It has become one of the most powerful platforms that people and businesses can use to connect with others. Can you imagine connecting with new people and potential customers every day just using Instagram? What if you could develop a rich and meaningful connection with your audience? At the same time, create and develop your own brand and presence in the minds of people around the world. Not to mention also keeping up with friends and family, Instagram really lets you do it all and more.